TapResearch Audience Network

50M+ daily users. 23 countries. 10,000+ mobile apps. Delivering unparalleled respondent reach and quality.

Real People

Virtually everyone uses mobile apps. We built our audience network to be highly diverse, representing everything from fashion design apps to crossword puzzles to action games. This diversity ensures we can reach any audience, from Gen Z to older generations and any ethnicity, geography, education and income level.

Because our rewards can only be used within an app, combined with our strong sense of device and account level identity, we reach 'regular' people and do not attract professional survey takers or programmatic fraud common in traditional online panels.

Relevant Rewards

In-app survey incentives help us reach people who otherwise would not take surveys. In fact, over 80% of our respondents have never taken a survey for a reward or been a member of a survey panel, ever.

In-app rewards are highly relevant in the context of an app, allowing users to accelerate through hours of game play or unlock premium content. While the monetary cost can be quite low, there is strong motivation to answer survey questions.

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Survey Entry

Respondent Experience First

We are committed to building a thriving network that treats respondents fairly and provides them with a reliable, high quality experience.

Unlike other online panels, all TapResearch respondents are guaranteed a reward, even if the survey they select disqualifies them.

By treating respondents with respect, and ensuring they are reliably compensated any time they participate in a survey, we are able to introduce 60,000 new people to surveys every day.

Quality Controls

While our network is inherently less attractive to programmatic fraud, we still employ industry best practices like VPN / Proxy detection, device fingerprinting, redirect hashing and other behavioral analysis.

Respondent behavior and quality are initially evaluated through a 15-question profiling survey prior to accessing any commercial survey opportunities. This profiling survey allows us to evaluate consistency and analyze combinations of high/low probability data points.

To keep data fresh and accurate, all profile data points are refreshed at least every 90 days.

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Pricing

We engage respondents in moments while they are using their apps when they are likely to be interested in earning rewards.

Traditional panels have to pay to acquire their users, creating an incentive to quickly recoup their acquisition costs and driving prices up. In our network there are zero panel acquisition costs. By not having to pay to acquire new users, we can provide much better prices than traditional panels.

global reach

Global Reach

Our network is global by default. The apps which we are integrated with have users all over the world. Our technology platform, regulatory compliance and localization infrastructure are designed to support expansion. We currently operate in 24 countries.

Learn more about our approach to reaching global survey respondents.

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Research

Reach any audience through the largest sample source.

Survey rewards
Monetization

Unlock global monetization through rewarded surveys.